Buzzfeed runs a great story about Gap fighting racism, that generally leaves you feeling good about everything … until you get to the end and see what Buzzfeed’s next click-baity story is.
I hate this linkbait bullshit as much as the next guy, even though one of our products was featured in one of Buzzfeed’s linkbait lists recently (love you Buzzfeed! *smooches*).
I’m sure Rega Jha hates linkbait too. She probably has to write some of it. I’m sure it makes her nauseous. It would make me not want to be a journalist. But she also knows it’s what pays her salary.
There probably aren’t enough people willing to pay for a subscription to Buzfeed to make the ads go away. I’m not saying I have an answer here, it’s just the sorry state of internet journalism right now.
(There was a great article on this exact topic I read recently, and if I could find it, I would link it right here.)